Over the past decade and across all industries, Artificial Intelligence (AI) and Machine Learning (ML) have moved from aspirational to mainstream technologies, helping enhance your customer’s experience, augmenting the ingenuity of your employees, improving operations across your business, and developing new business and services. However, with technological advancements such as Generative AI becoming widespread over the last years, there has been an increased focus on the environmental impact of Artificial Intelligence, and in ensuring an efficient use of resources such as electricity and water. In this session we’ll discuss the challenges that this raises, and how AWS has been helping customers continue along their digitalization journey and benefit from technologies such as AI to drive and modernize their businesses, while making a responsible use of resources.